Branding, editorial design, and research-driven visual projects
Main focus
Three areas, and they usually overlap perfectly.
Most projects start in one direction and pull in the others as the development takes shape.
01
Branding & identity
Logos, but more importantly the system around them. I work with organizations that are launching, repositioning or simply outgrowing something built in-house.
02
Editorial design
Publications, reports, anything meant to be read at length, in print or on screen.
I trained in publishing design, so I start with how the reader actually moves through the page; structure and pacing, then the details that make it feel crafted and singular.
03
Digital & visual systems
Design systems, templates and guidelines that keep your website, decks and social channels feeling like the same organisation.
How it works
Every project moves through the same four stages, whether it’s a small refresh or something built from scratch.
Brief
Figuring out the real problem behind the request, not just the deliverable on paper.
Direction
A few concepts based on the brief, each with reasoning attached.
Development
Building out the chosen direction across every format you actually need.
Handoff
Files, guidelines and everything you or your team needs to keep using it correctly.
Have a project in mind?