Brand Identity
Grow Forest
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WHY.
Grow Forest is an European non-profit working on reforestation of degraded land, using methods grounded in ecological research. Their goal is to plant one billion trees across the EU, while protecting existing forests and supporting sustainable forestry practices. I was brought on to develop a brand identity that could work for two very different audiences at once: scientific partners and policymakers who need to see credibility, and individual donors and volunteers who need to feel invited in.
