Campaign Identity
Poster design
Animation Design
ÖPNV Stuttgart
Coop
Bureau Progressiv,
Benjamin Kivikoski,
Philipp Staege
Freie Fahrt mit Bus und Bahn project focuses on creating a clear and accessible visual language capable of addressing a broad and diverse audience within the city of Stuttgart.
Simple yet precise shapes form the basis of the design, allowing the message to be communicated quickly and effectively in fast-paced urban contexts. The composition emphasises movement and rhythm, reflecting the dynamics of public transport and everyday mobility with strong contrasts and a reduced formal vocabulary ensure high visibility and immediate recognition, from large-scale posters to smaller informational formats.
The visual system was conceived as a flexible framework and adapted across a wide range of platforms, both digital and printed. Throughout these adaptations, the original concept and visual coherence were carefully preserved, ensuring consistency across all touchpoints while allowing the design to respond to different spatial and communicative requirements.
